Winery Participation
Details & Responsibilities
Check-In & PoS Setup
NEW FOR 2026! We are planning to have wineries sell bottles at each individual pouring locations using our Wix Point of Sale system.
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Check-in location will be communicated ahead of each event date.
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Download the Wix phone application needed to serve as PoS.
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We will provide PoS tap & chip readers to use for the duration of the event.
Pouring Setup & Wine Sales
NEW FOR 2026! Wine will now be sold at each individual pouring locations by the wineries.
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Wine tasting and bottle sales runs 4 - 8 PM
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You will receive $250 flat pouring fee for your time and tasting materials.
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You may pour 2 varieties
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Arrive at your host merchant location and BE SET UP NO LATER than 3:30 PM
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Supply your own pouring equipment (e.g., corkscrews, water pitcher, spill bucket, coolers, ice)
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Be prepared with adequate supplies for 400 guests
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Have enough employees at the pouring location to both pour and handle the PoS.
Check-Out
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Check-out location will be communicated ahead of each event date.
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Wineries to return the PoS hardware.
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Wineries will receive their payment (pouring fee + wine bottle sales).
NOTE: bottles sold to guests will be purchased from you at your wholesale price by HDSA (reseller permit available).
For the guests
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Guests purchase tickets online prior to the event for $35 or $40 at-door if available.
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Check-in starts at 3 PM (tasting is from 4-8 PM).
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ID’s are checked and wristbands issued at check-in location.
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Each guest receives a map, a wine tote, and 10 tasting tickets per paid entry.
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Guests may also opt to purchase additional tasting tickets for $1.50 each
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Guests may participate in the tasting using their own glasses, or purchase a $5 commemorative wine tumbler at the check-in location. Single use plastic cups are also available for free.
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Guests may purchase bottles of wine at each pouring location.