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Build your own holiday charm bracelet!

Starting Saturday, November 14 through December 5, 2020

Tickets $25

Choose to be either an In-person or a Virtual Charmer!

Tickets will be available October 14th through December 1st.

Ticket price is $25. There are a limited number of tickets available.

Presented by Historic Downtown Snohomish Association (HDSA)

In-person Charmer – Collect your Charms in town from November 14th to December 7th. When you buy your ticket online, HDSA will mail you an empty bracelet with your “2020” charm and jump rings to attach the rest. You will also get a Map/Passport, which Must be presented to each participating merchant to receive their charm. In keeping with Shop Safe Snohomish guidelines, there will be no check in – no build station. We will also include a merchant schedule to help you plan your #snoho-shoppingadventures.

Virtual Charmer – HDSA is excited to be able to accommodate those Charmers who are not able to come to historic downtown Snohomish in person by adding a virtual option.  When you by your ticket online As a Virtual Charmer, HDSA will mail you a packet containing an empty bracelet with your “2020” charm and jump rings to attach the rest, as well as the charms as packaged by each of the participating merchants, and a link to the virtual walk video.
The virtual walk video will highlight each participating merchant and their charms, so you know which location each charm represents. Hidden throughout the video you will find clues which will ultimately allow you to build a phrase to be used when entering to win one of the door prizes.

Bracelets will be mailed out once a week on Mondays, so be sure to factor this in to your plans.  If you have any questions or concerns, please contact the HDSA Charm Walk Chairperson, Karen Smith at or 425-750-6960.


Thanks for helping us keep our small-town spirit alive and well. We admire your dedication and support for HDSA in our mission to promote, preserve and improve the Snohomish downtown historic district as the heart and soul of our cool little town.

This year's Charm stops are:

Retreat Interiors

Country Yarns
Randolph Cellars

Quilting Mayhem
Crush Footwear 

My Eclectic Home
Natural Clothing Company

Joyworks Snohomish
Tammy's Boutique 

Mimi's A Shabby Chic Country Boutique

Artisans Mercantile
Arts of Snohomish Gallery

Maple + Moss Boutique
Oopsie Daisy Boutique

O'Malley & Potter "Feel-Good" Products
Sprig Flower Co

Looking Glass Coffee

Arts and Adornment

All proceeds support the Historic Downtown Snohomish Association. Historic Downtown Snohomish Association (HDSA) is the officially recognized organization dedicated to the revitalization of Downtown Snohomish. We are a volunteer driven and volunteer-based 501c3 nonprofit organization. Our mission is to promote, preserve, and improve the downtown historic district as the heart and soul of the City of Snohomish.


Thank you for supporting downtown Snohomish revitalization and beautification projects!

    Have questions? Contact us here